QLogic today announced that Scott Genereux, senior vice president of worldwide sales and marketing for QLogic, has been named a 2010 Channel Chief by Everything Channel's CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers and consistently defend, promote and execute effective channel partner programs and strategies.

Genereux was chosen for his role in growing QLogic's Signature Partner base in 2009 and increasing the company's agility in the channel--all against a challenging macroeconomic backdrop. Under Genereux's leadership, QLogic built upon the company's award-winning Signature Partner program with numerous enhancements that simplified its previously multi-tiered model into a single, umbrella model with the aim of providing channel partners greater value with more flexible certification options.

The enhanced program incorporates the company's expanding portfolio of networking solutions, which includes support for rapidly emerging technologies such as Fibre Channel over Ethernet (FCoE), 10Gb Ethernet and InfiniBand. The program updates took into account how to ensure even greater partner profitability by giving credit for OEM products sold, enhancing rewards for partners selling across the entire spectrum of QLogic products.

"Our channel partners are a vital key to addressing the continuously evolving requirements of our expanding global customer base," said Scott Genereux, senior vice president of worldwide sales and marketing, QLogic. "We focus on providing our partners with the incentives, tools and solutions needed to succeed in established markets, such as Fibre Channel switching; rapidly emerging markets, such as FCoE adapters - and in high performance computing (HPC) environments with our end-to-end InfiniBand portfolio."

"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year's Channel Chiefs list offers tremendous insight into the who's who of the Channel," said Kelley Damore, vice president, editorial director, Everything Channel. "Top channel executives consistently ensure that the Channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies."

For the eighth consecutive year the Channel Chiefs were chosen based on Everything Channel's editorial criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.