In4mation Insights announced that Dr. John Liechty has been named partner of the firm.

"We are thrilled to have John join us. John is a world class marketer, statistician, and person. His vision for the development of our software has been instrumental in the successful marketing of our services. His contributions are expected to only multiply over the coming years," said Steve Cohen, partner and co-founder of In4mation Insights.

Partner and co-founder Mark Garratt said, "We have worked with John for many years. He is one of the few people I know who combines technical brilliance with the savvy and humility necessary to navigate the business world. We are proud to have a first class Bayesian scholar permanently on our team."

Dr. Liechty, who received his Ph.D. in Mathematical Statistics from Cambridge University, is currently Professor of Marketing and Statistics at the Smeal College of Business and the Director of the Center for the Study of Global Financial Stability at Penn State University.

He is a leader in computational statistics and high performance computing, in addition to his extensive expertise in marketing research and in derivative pricing and asset allocation.

Dr. Liechty has extensive experience in organizing and leading research efforts and has experience in creating production level pricing and analysis systems.

He has also helped lead software development efforts at In4mation Insights, where software for leading edge marketing research models were integrated into a high performance/parallel computing platform.

He has consulted extensively for top investment banks, including Morgan Stanley and Goldman Sachs, helping them to develop models and parallel computing software solutions for calibrating basket, credit derivatives and statistical based trading strategies.

In addition, he is a founding member and a leading organizer of an effort that resulted in a provision in the Dodd-Frank Act of 2010 that created a new Office in the U.S. Treasury. The Office of Financial Research has the mandate to provide better data and analytic tools to the regulatory community in order to safeguard the U.S. financial system.

Dr. Liechty was recently named a 2011 Fellow of the American Statistical Association (ASA). Nominated by their peers, ASA Fellows are members of established reputation who have made outstanding contributions in some aspect of statistical work. Awarded annually, this is a great honor, as the number of recipients is limited to no more than one-third of 1% of the ASA membership. In 2011, Dr. Liechty was also named an IBM Faculty Fellow.

Dr. Liechty has published extensively in the academic literature and recently in the popular press, having authored or co-authored over 25 academic papers and book chapters, appearing in Marketing Science, Journal of Marketing Research, Journal of Experimental Psychology, Psychometrika, Biometrika, Statistics and Computing, Journal of Graphical and Computational Statistics, Journal of Investment Management, Siam Journal on Financial Mathematics and the Financial Times. Two of Dr. Liechty's papers have been finalists for the Paul Green Award (the award for best paper in the Journal of Marketing Research) and another paper has been a finalist for the John Little Award (the award for best paper in Marketing Science).