SCIENCE
Online B2B Publisher, Tabor Communications, Moves to the Xtenit Content Management System and Increases Profitability
- Written by: Webmaster
- Category: SCIENCE
Xtenit announced that Tabor Communications, a successful, B2B publisher in the High Performance Computing sector, has moved their entire online operations to Xtenit.
Xtenit provides an unique services platform for publishers that combines web content management, email publishing and ad serving. By tightly integrating the core services that publishers need to manage their online presence, Xtenit provides additional value and can more effectively meet the varied requirements of publishers.
Tabor Communications wanted a single platform for managing websites, email newsletters and ad serving for all their publications. The solution needed to provide advertisers with more placement opportunities, and make it easy to manage ads from hundreds of advertisers and sponsors with both website and newsletter ad placements. They also needed a solution that made it easy to manage and deploy new publications and microsites.
"Having published electronically for over 20 years, we wanted a content management system that served all the publishing functions (editorial, advertising and audience development) while at the same time offering us the flexibility to be creative and nimble in this very competitive space," said Tom Tabor, CEO of Tabor Communications Inc. "Our editors and webmasters can't believe the simplicity for serving content, we have complete control of email newsletter distribution and our large ad inventory is easy to manage." Tom Tabor further added "Nearly as important was the transition from our previous provider. The migration to Xtenit was quick, seamless and painless, and the move has had a positive impact on our bottom line."
"Tabor Communications serves their subscribers and advertisers well. We are pleased to be providing the technology that will take their services to the next level," said Brian McFadden CEO of Xtenit.