The Kroger has selected Oracle’s Agile Product Lifecycle Management (PLM) for Process to establish a platform for continually improving the customer experience.

Kroger is implementing the Oracle systems as part of a strategic initiative called the Customer 1st mission in which the company is transforming business operations to improve the customer experience and deliver the highest quality products and services.

Kroger will use Agile PLM for Process to integrate and streamline all aspects of product development, including managing specifications, suppliers, formulations, packaging and labeling, compliance, and quality.

Kroger selected the Oracle solution based on deep functionality for grocery operations, including the ability to support all of the different types of food and non-food products offered within their stores.

Kroger also required a solution provider that offered a complete end-to-end suite of integrated applications and that demonstrated the ability to continue to innovate and enhance grocery solutions.

Oracle’s Agile PLM helps companies to shorten cycle times, increase sales and reduce risks associated with innovating new products.