DNA Behavior International announced the launch of Communication DNA on salesforce.com’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. Communication DNA is a customer engagement app that uses personality discovery to segment customers and match them to employees and solutions offered, enabling the real-time customization of marketing, sales and client service activities.

 

By integrating into Salesforce, Communication DNA allows for validated behavioral intelligence to be operationalized at the fingertips of business leaders, sales teams, advisors, customer service and operations teams to deepen engagement in every human interaction and improve business performance.

 

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, Communication DNA is now available for test drive and deployment on the Salesforce AppExchange.

 

Comments on the News: 

“Communication DNA taps into the power of the cloud to get at the true heart and soul of a business,” stated Hugh Massie, the president and founder of DNA Behavior. “The ability of a business to match the communication style of every member of its sales team to the customer substantially increases the level of emotional engagement which leads to higher customer acquisition and retention, and also sales team productivity. The sales team has a much greater chance of more quickly making the customer feel understood and therefore likely to regularly make purchases over a long time period.”

 

Current users of Communication DNA have consistently observed a marked increase in customer and employee emotional engagement after implementing the solution in their businesses. Regular feedback indicates that when customers see that you are taking the time to know who they are and then to provide them with a more customized service experience, trust goes up dramatically.

 

In addition, sales team leaders have discovered that there are customers in each sales territory who are making no purchases because there is an inherent lack of emotional connection with the sales team.

 

Connect in Entirely New Ways with Social and Mobile Cloud Technologies: 

The integration between Salesforce Sales Cloud and DNA Behavior increases the competitive advantage of both parties by leveraging the power of innovative cloud technologies and cutting-edge behavioral research. The solution allows salesforce.com’s customers to tap into a highly scalable human behavior solution so that they can more easily deliver customized life-long experiences to each of their customers on a scalable basis.

 

Product Key Features: 

Through use of Communication DNA, Salesforce users will have the capability to automate behavioral intelligence based on personality in their Sales Cloud environment. The personality of customers and employees is determined based on responses to the twelve-question Communication DNA process. Responses are then calculated using independently validated algorithms which identify their key communication style and behavioral motivations.

 

The data generated within the Sales Cloud environment gives users more specific and relevant segmentation for serving customers versus only knowing their historical spending patterns and demographics, enabling the business and its sales and service teams to talk with the customer in a more unique way. This is what has been missing from most sales and customer services systems.